Marketing

Publishers, whether you are trying to market a book or coordinate an author tour or increase your social media presence, I can help you. I have worked on product launches for series and lines, service launches and brand redesigns and launches. My experience includes book titling, competitive analysis, and POS materials such as signage and displays. I was the marketing coordinator for two book imprints and a chain of 13 retail bookstores for over four years. Expert in all types of marketing methods, with extensive experience in print. Whether it’s consumer or b2b, I understand sales and can help you reach your customer. Unconventional channels are my specialty.

 

“I had the pleasure of working with Linda at Augsburg Fortress, Publishers. Her attention to detail, skilled writing and keen marketing sense raised the bar on the quality of work that was being produced.”

Pamela Griffith, Owner, Creative Director, Phillips Creative

 

“I found Linda to be a dedicated and creative marketing professional as we worked together on a large and complex program for PIM. I highly recommend Linda as someone you will enjoy working with and who will produce excellent work for you.”

Gabrielle Disario, Owner, GD2

Project Management

For complex projects, you need a point person. I have managed book projects, events, marketing and publicity campaigns and more. Whether it's working with creatives, vendors, constituents or stakeholders, I can pull together all the pieces and keep things on budget and on schedule. Projects have included: 166 page membership directory and Buyers Guide for 350-member trade organization, including ad sales of over $50,000 and all layout and production; annual fundraiser Golf Outing with 2 courses, 262 golfers, 36 sponsors and two meals, with prizes, and all promotion; book project for international economic team, pulling together several articles by different authors; history book for regional association with three writers, photographer and all vendors; websites launches for authors, organizations and businesses; rebranding of existing service, including renaming and all promotion; family memoir with family members in different parts of the country, managing editorial process and all vendors for publication of the book.

I have a stellar and extensive background in print production, and was Marketing Director for the regional print trade assocation. I understand printing, and I can work with designers and printers to get your project done on time and on budget, without expensive changes and avoiding disappointing results. If you are printing a book, I suggest you walk through one of our fantastic indie bookstores, and take into account the details of cover design and book interior design. I can help make that a reality for you.

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